AI Insights · Timothy · January 2023
Top 5 Social Apps in Tunisia in Q4 2022
In Q4 2022, leading social apps like Facebook Lite, TikTok, Instagram, NGL: ask me anything, and TikTok Now exhibited various trends in downloads, revenue, and active users in Tunisia.
During Q4 2022, the performance of the top social apps in Tunisia presented varied trends across weekly downloads, revenue, and active users. Here’s a detailed look at how these apps fared, according to data from Sensor Tower.
Facebook Lite experienced a consistent stream of weekly downloads, peaking at around 129K in mid-October and ending the quarter with approximately 99K downloads in the last week of December. The app also saw steady weekly revenue, reaching a high of $92 in early October. Active users hovered around the 5.6M to 5.7M range throughout the quarter, with a small increase towards the end of December to 5.8M.
TikTok showed a notable uptick in weekly downloads, peaking at roughly 112K in mid-October and closing the quarter with approximately 106K downloads the last week of December. Weekly revenue for TikTok varied, hitting a high of $1.8K at the start of October and fluctuating throughout the quarter. Active users saw a gradual increase, starting at 1.9M in late September and reaching 2.1M by the end of December.
Instagram maintained steady weekly downloads, peaking at around 97K in mid-October and ending the quarter with approximately 76K downloads. Revenue remained relatively low, with a peak of $14 in late November. Active users for Instagram remained stable, ranging from 1.9M to just over 2M by the end of December.
NGL: ask me anything saw variable weekly downloads, with a peak of approximately 12.6K in late September and concluding the quarter with around 7.9K downloads. The app's revenue fluctuated, reaching a high of $65 in early November. Active users showed a steady increase, moving from 58.9K at the end of September to 86.2K by the last week of December.
TikTok Now, a newer player, demonstrated a downward trend in weekly downloads, starting strong with about 64K in late September but declining to just over 1K by the end of December. Active users also decreased from 118K in late September to roughly 42.8K by the last week of December.
For more detailed insights into app performance and trends, visit Sensor Tower.
